Job Description
Email Marketing Associate
The Email Marketing Associate, using Salesforce's Marketing Cloud and Data 360, works within a team to develop, implement, and optimize email marketing strategies and tactics to increase membership and increase registrations for CLE and non-CLE programs. This includes email scheduling, list segmentation, using flow builder to automate complex business processes, email delivery, and performance analysis to optimize campaigns, improve engagement, and drive measurable results.
Objectives of This Role:
- Working with the marketing team to develop and execute strategic email marketing campaigns.
- Identifying target segments, defining campaign goals, and determining optimal frequency and timing of sending emails.
- Ensuring the accuracy and hygiene of Data360, maintaining opt-in practices and complying with data protection regulations.
- Collaborating with cross-functional teams, including copy and design, to align email marketing efforts with broader marketing initiatives.
- Maintaining best practices in email marketing.
Areas of responsibility include, but are not limited to:
- Work within a team to develop and execute end-to-end email marketing campaigns, from conceptualization to delivery and analysis.
- Segment and manage email lists and set up flow builder to ensure accurate targeting and personalized communication based on customer demographics, preferences, behavior and previous purchases.
- Identify opportunities for email optimization and A/B testing to analyze performance metrics and optimize campaign effectiveness, engagement, and conversion rates.
- Monitor and study email campaign key performance indicators (KPIs), such as email deliverability, open rates, click-through rates, conversions and ROI.
- Explore new technologies, including AI, to enhance marketing efforts.
- Stay updated with industry trends and best practices in email marketing to drive innovation and continuous improvement.
- Attend weekly program meetings to provide updates on previous program marketing efforts and plan future marketing of programs.
- Work with Associate Marketing Director on marketing campaign schedules to assure optimal outreach to prospective registrants.
Qualifications, Skills and Requirements:
- Associate level degree or higher, or equivalent experience, preferably in Marketing, Communications or related field.
- 2+ years of experience in email marketing.
- 1 year of experience with Salesforce CRM and Marketing Cloud email marketing system required.
- Familiarity with CRM integration systems and customer segmentation.
- Strong understanding of email marketing best practices.
- Proficiency in project management platforms, such as Microsoft planner and lists.
- Ability to handle multiple projects at once with different stakeholders.
- Familiarity with HTML and CSS for email template customization.
- Proficiency in data analysis and reporting using tools such as Google Analytics and Salesforce analytics.
- Experience and proficiency with A/B testing and in analyzing performance metrics to optimize campaign effectiveness, engagement, and conversion rates.
- Knowledge of email personalization, flow builder, and dynamic content strategies.
- Familiarity with deliverability, GDPR and CAN-SPAM compliance a plus.
- Analytical mindset to interpret data and derive actionable insights.
- Excellent written and verbal communication skills.
- Strong organizational and project management skills, adherence to deadlines, ability to prioritize workload, and demonstrate solid judgment.
- Creative thinking and the ability to develop strategic email content.
- Strong attention to detail and proofreading skills.
- Ability to work effectively and be responsive in a fast-paced and deadline-driven environment.
- Self-motivated and able to assume responsibility and work autonomously and collaboratively in a professional manner.
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